Felix
Over the past five years, I’ve led multiple photo and video shoots to evolve Felix’s branded asset library.
Lifestyle photography has become central to the brand’s identity, injecting warmth and humanity into an industry that’s traditionally cold and clinical. Our goal was to balance medical credibility with approachability, ensuring the brand felt both trustworthy and deeply human.
I led production partner sourcing and served as the key stakeholder across casting, wardrobe, set design, and final edits, shaping every detail to maintain consistency and elevate the brand.
Lifestyle photography has become central to the brand’s identity, injecting warmth and humanity into an industry that’s traditionally cold and clinical. Our goal was to balance medical credibility with approachability, ensuring the brand felt both trustworthy and deeply human.
I led production partner sourcing and served as the key stakeholder across casting, wardrobe, set design, and final edits, shaping every detail to maintain consistency and elevate the brand.
