Herb
Herb is a global cannabis community of over 1.5 million members and one of the most beloved digital platforms in the space. I partnered with their team to refresh the visual identity and reimagine the digital experience.
The goal was clarity and cohesion. I developed a comprehensive brand system that created consistency across every touchpoint, from web to email to social, while sharpening the brand’s voice and visual presence.
The goal was clarity and cohesion. I developed a comprehensive brand system that created consistency across every touchpoint, from web to email to social, while sharpening the brand’s voice and visual presence.
